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Final Integrated Project
We created a brand called Urban Motion. We researched about the pandemic and
chose children as our target group. We designed fashion products for children to
play outside safely, comfortably and conveniently. We draw inspiration from
video-games and anime to attract children.
After finishing the production of our product, we did a photoshoot
and fashion film shooting as our promotional campaign for the brand.
The concept of the look-book and the fashion film is to put our model
into a fantasy world and show how he can wanders the world.
FASHION FILM
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